Marpecare Signs MOU with Silver Story
Introduction of Premium Rehabilitation Solutions Accelerates Qualitative Improvement in Senior Care Market
Marpecare, a senior care specialized company (CEO Taekseon Kim), announced on the 5th that it has signed a Memorandum of Understanding (MOU) with Silver Story, a senior welfare service specialist company, agreeing to expand the supply of its Walking Sling and Gait Training System to nursing homes and day care center franchises.
Silver Story is a leading senior care franchise company in Korea operating dozens of nursing homes and day care center franchises nationwide. Based on standardized care services and differentiated programs, it provides specialized care solutions tailored for the elderly, including dementia prevention, customized rehabilitation exercises, and health monitoring, showing significant growth.
This agreement with Silver Story is expected to serve as a strategic turning point for Marpecare to strengthen its position in its core market and accelerate product distribution through the nationwide franchise network.
In particular, the Walking Sling and Gait Training System are optimized equipment for fall prevention, gait training, muscle maintenance, and balance improvement. They demonstrate excellent effectiveness in senior rehabilitation programs operated at nursing homes and day care centers. Through this agreement, Silver Story’s franchisees will be able to adopt differentiated premium rehabilitation solutions, contributing to the qualitative improvement of senior care services.
CEO Taekseon Kim said, “Senior care is a core business area for Marpecare. Through this collaboration with Silver Story, we will further expand Marpecare’s technological capabilities and service scope in the senior care field.”
Meanwhile, Korea’s senior care market is rapidly growing ahead of the country’s entry into a super-aged society by 2025, with increasing demand for community-based care infrastructure such as nursing homes and day care centers. Leveraging this agreement, Marpecare plans to lead the normalization of rehabilitation exercise devices and the establishment of standardized solutions within senior care settings, driving the growth of the K-Silver Care industry.
Source: http://www.bosa.co.kr
Translated by Marpe Co., Ltd.